National Mobile Television (NMT), a leading provider of production trucks and crews across the North American continent, wanted to unveil their new image along with their new HD11 mobile broadcasting unit at NAB 2006.

NHaK worked with NMT to design an eye-catching look and feel that would embody the company’s innovative edge and grab the attention of attendees at the show. NMT had a booth outside to showcase their new truck, supplied with custom NMT-branded bottled water for thirsty visitors and a swatchbook colorfully illustrating the NMT truck fleet.

While a new, attractive look for NAB was useful in generating interest at the booth, it was important to maintain brand awareness long after the show. NHaK supported NMT’s new image with the launch of an advertising campaign that took on a new direction by emphasizing the concept that the strong character of the NMT personnel is what truly makes NMT a quality brand that professionals can trust.