NHaK completed an integrated marketing campaign announcing the new Swing Glove, a golf glove that helps improve a golfer’s swing. The first 60 second commercial debuted on The Golf Channel, followed by airings on ESPN and other networks. A full length infomercial was filmed with legendary golf instructor Rick Smith who had just previously coached golfer Phil Mickelson in the PGA championship.

NHaK in conjunction with MediaStream Partners filmed the full length infomercial and individual spots in August on location at Rick Smith`s Treetops golf resort in Michigan . The infomercial, hosted by radio personality Shawn Parr, was directed by MediaStream`s Kris Hritz and produced by NHaK`s Jim Nista.

Principal photography was conducted over a two day shoot, with subsequent in-studio work conducted back in Long Beach . Editing, Post Production and Broadcast Graphic Design was supplied by NHaK from their Long Beach offices.   

In addition to producing these direct response spots, NHaK has also developed the Swing Glove website, designed packaging for the Swing Glove, produced and edited a training video and provided other marketing and advertising services as part of a full launch campaign. In addition, NHaK is also managing media planning for this sequence of short and long form spots.