10/13/2003
NHaK assists Team CyberRider with logo and website design and PR for the DARPA Grand Challenge

In October 2003, NHaK signed on to assist Team CyberRider with their bid to compete in the DARPA Grand Challenge, a government sponsored race to encourage grass-roots teams to develop a self navigating robot.

In addition to developing a logo and website, NHaK handled sponsor outreach and public relations for the team. NHaK helped attract both national and international media attention for Team CyberRider, one of two dozen entrants in the race. NHaK`s Jim Nista acted as team spokesperson for interviews with worldwide outlets ranging from USA Today, Playboy and the London Times.

No team completed the March 2004 race, so the selection process reset for a race in October 2005. NHaK continued assisting team CyberRider with media outreach, securing a visual journalism story in the Orange County Register.