GP Golf needed the most efficient solution to grow consumer sales for their new product launch of the Swing Tempo, a training aid to correct an inconsistent swing. Given the success rate for new products with direct response TV commercials versus the often wasted investment of a full-size advertising campaign, a half-hour infomercial was recommended.
NHaK directed and produced a direct response TV commercial during a two-day shoot at the exquisite Trump National Golf Club along the secluded Rancho Palos Verdes Peninsula in Los Angeles County.
Post-production, editing and graphics were completed by NHaK at the studio in Long Beach.
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